Finance for Entrepreneurs 3/e網路狂銷
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內容簡介
ENTREPRENEURIAL FINANCE, 3rd Edition applies tools and techniques of corporate finance to the entrepreneurial venture. It closely follows a "life cycle of the firm" approach in a very accessible and student-friendly manner. The text introduces the theories, knowledge, and financial tools needed by an entrepreneur in starting, building, and harvesting a successful venture. Leach and Melicher focus on sound financial management practices, how and where to obtain the financial capital necessary to run and grow the venture, and how and when to interact with the financial institutions and regulatory agencies central to financing ventures as they grow and ultimately look for liquidity for their investors.
* "Previously Covered": This feature provides a condensed summary of the key concepts from the previous chapters.
* "Looking Ahead": Found at the beginning of the chapter this feature gives a brief statement of what the current chapter will cover
* All chapters present new and updated materials. Several Chapters have been reorganized to offer more flexibility and usability by moving selected technical materials to appendices and end-of-chapter learning extensions.
* Capstone Cases are included to synthesize a great deal of the text's material.
* End of chapter materials include Chapter Summary, Key Terms, Discussion Questions, Supplemental Exercises and Mini Cases.
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